media interviews
media placements
media impressions
SOLUTION & Result
Elevating SME thought leadership
In close collaboration with Rapid7’s team, PAN drove impactful coverage across the media landscape to increase brand visibility and elevate the industry thought leadership of its staff.
As a result of these efforts, PAN secured a steady stream of top-tier visibility across business outlets such as The Wall Street Journal, The New York Times, Forbes, Bloomberg, The Washington Post, TechCrunch, and Fast Company; targeted local visibility in The Boston Globe and Boston Business Journal; and sustained coverage in technology and security trades, including ZDNet, SC Magazine, Dark Reading, and Bleeping Computer.
Rapid7 is on a mission to create a safer digital world – and they’re a brand that walks the walk, from providing leading solutions to sharing industry-changing security research. Our 7-year partnership allowed us to bolster that mission, reaching an audience of security professionals with insight, data, and storytelling that showcased Rapid7’s excellence in cybersecurity and moved the industry forward.”
Dana Kringel, Account Supervisor at PAN
