increase in social followers over six months
LEADS OVER SIX MONTHS
impressions over six months
Solution
Optimizing integrated campaigns to accelerate scientific advancement
PAN implemented a multi-channel strategy to connect Quanterix with key researchers and decision makers in Alzheimer’s, Dementia, and Neurology. Leveraging LinkedIn as a core platform, we increased followers, engagement, and impressions through a diversified content strategy.
Strategic partnerships with seven industry publications and 14 paid media tactics, integrating targeted advertising and email outreach, extended reach and conversions.
Together, these efforts raised brand awareness, elevated Quanterix’s thought leadership, and significantly grew lead generation in biomarker research and neurodegenerative breakthroughs.
result
Superhcharged sales funnel and scientific reach
By executing a multi-channel strategy, PAN helped Quanterix carry out a highly successful campaign that expanded its reach, engagement, and lead generation across key scientific communities.
Through the integration of strategic partnerships, paid media, and tailored social content, PAN maximized visibility and significantly boosted brand awareness.
This cohesive approach strengthened Quanterix’s position as a thought leader in biomarker research and effectively engaged with critical stakeholders across the life sciences sector.
We are proud of our long-standing partnership with Quanterix across media, thought leadership, public relations and integrated marketing initiatives. We have witnessed their team grow and change, and their strategies for marketing and lead generation have evolved along with them. We’re excited to continue our shared success through a channel mix in both organic social and paid media that is moving the needle for their sales and marketing goals.
Matthew Briggs, SVP of Healthcare at PAN
