pieces of coverage over 9 months
social media engagements over 5 months
clicks to Nuance’s website over 5 months
Solution
Marrying media and social
Trade Show Support
Secured interviews and coverage and provided strategic counsel for announcements leading up to and during prominent healthcare conferences including HLTH, RSNA, and HIMSS.
Voice of the Customer
Leaned into customer engagement to provide third-party validation of the technology’s success. Secured trade, regional, and business press opportunities to discuss key partnerships and results.
Social Media Strategy
Drafted corporate and executive copy to support media successes, press releases, case studies, partnerships, and events.
result
Amplified Nuance’s voice with key stakeholders
With articles in CNBC, Forbes, STAT, EndPoints, HealthLeaders, Fierce Healthcare, Healthcare Dive, and beyond, PAN helped Nuance garner millions of impressions in high-value publications read by customers and prospects, generating positive market perceptions and awareness.
Additionally, the engaging social content our team crafted drove an uptick in traffic to Nuance’s website, helping to drive top of funnel marketing efforts and accelerate the company’s growth.
We really needed a PR agency partner that could help drive awareness of our latest AI-powered solutions to accelerate our overall healthcare growth and category leadership. The PAN team hit it out of the park, consistently securing high impact media results and developing engaging social content. They have deep knowledge and understanding of our industry and expertise in the approach and tactics to drive significant results. PAN acted as a true extension of our internal team and provided the highest quality work across our PR program. We could not appreciate them more!
Caitlyn Treanor, Senior Communications Manager at Nuance
Accelerating scientific innovation through effective multi-channel strategies
Clinical Testing & Intelligence