pieces of coverage (over 6 MOnths)
Readers reached via media (over 6 MOnths)
Influencer features and engagements (over 6 MOnths)
Solution
Getting in front of decision-makers at small-to-midsize firms
PAN set out to establish lasting relationships with highly influential people in the legal and accounting industries to get the company’s brand and its solutions in front of decision-makers at small-to-midsize firms.
Over six months, PAN engaged seven new influencers across the legal and accounting space, using their platforms and channels to target key audiences (via podcasts, newsletters, etc.). By fostering strong relationships with these influencers, PAN and the company received pro bono work offers and introductions to other prominent voices interested in working with, and promoting, the brand.
result
Delivering consistent, impactful earned media coverage
PAN also forged and nurtured connections with established accounting, legal, trade and regional business journalists to build a robust earned media strategy featuring consistent, impactful coverage.
Over six months, PAN developed strong and growing thought leadership platforms for the company’s leadership bench to build their presence and voice in trending industry conversations. Through strategic efforts to elevate the brand’s visibility in earned media, PAN moves closer to making the company a primary resource that journalists preemptively source for inbound opportunities, continually advancing awareness of the brand and its solutions.
It has been wonderful to elevate the client’s brand through influencer relations and gain visibility for the benefits of their solutions within key markets.
Ariel Novak, VP of Technology at PAN
