Meet the Team

Kathryn McMahon Arrigg is a Vice President at PAN, serving clients across the healthcare industry, from digital health to biopharma services. With fifteen plus years of experience, she works closely with teams to plan and execute data-driven and creative integrated communications strategies for clients across a range of sizes, from start-ups to Fortune 500 companies, including brands such as athenahealth, 908 Devices, and OM1.

Kathryn is passionate about mentorship and enjoys working closely with team members on career development. She was a PR News’ 30 Under 30 recipient in 2016. When not working, she enjoys spending time at the beach, park or playground with her husband and daughter.

With work spanning a wide range of B2B tech and healthcare brands including Civic Plus, Solera, CloudBees, Blue Yonder, CVS Health, and Vercara — Nik has shepherded everything from massive launch campaigns, to dynamic interactive experiences, to livestream brand launches, to multi-faceted content programs. At its core, Nik’s creative philosophy is to create work that inspires people; inspires an emotion, an action, engagement, or a shift in perspectives. And through his signature workstyle of being a fierce collaborator, a prolific creative leader, and a go-to strategic partner, he gets solves problems and moves brands forward, in the least ego-driven way possible.

Laura has over twelve years of public relations agency experience working with clients to bring traditional and integrated communications programs to life. Laura’s passion is working closely with clients to develop creative and meaningful campaigns that are authentic to the brand and have a positive impact on the bottom line. From retail and martech to finance and supply chain, Laura has worked and established expertise across a wide breadth of technology markets. She has worked with industries leaders including Genpact, OneStream, Bazaarvoice, Radial, Ware2Go, airSlate, HungerRush, Rapid7, Sycurio, Solera, and more.

Laura is from Winter Springs, Florida, she loves spending time with her husband Jon and two boys Wyatt and Colton.

Azizza Brinson has 11+ years of experience driving media relations and providing strategic recommendations for tech brands across both B2B and B2C. She has built strong relationships with media at top-tier and trade publications on behalf of large brands and high-level execs, seeing success with companies such as Adobe, HubSpot, Automation Anywhere, Peloton, Pinterest, Amazon, Sony, LinkedIn, Sam’s Club, Cricut, Vivint Smart Home, and more. She is responsible for planning story angles, leading on press office initiatives, building brand rapport with reporters, and delivering results that will make a valuable impact across the brands’ businesses.

In addition to her client relations role, Azizza is PAN’s head of DEI, leading PAN’s DEI efforts internally and externally. She will partner closely with internal teams to continue fostering awareness, community, education, and dialogue within PAN on multicultural practices. Azizza currently sits on the board of directors for PRSA-NY as the Vice President of DEI and plays a key role in championing a more inclusive public relations landscape in NYC.

Whether it’s strategizing a client’s next big launch, expertly crafting an executive narrative or guiding teams through challenges, Marki has a knack for digging deep and executing results-driven client programs. From startups to Fortune 50 companies, Marki’s work over her 14+ year career spans diverse B2B industries including HR tech, martech, CX, BI/analytics, and more, including recent clients such as SAP, iCIMS, Cornerstone, Cogito, and NTT DATA. Marki prides herself on challenging the status quo, guiding clients to be bold and pushing boundaries to ensure expectations are exceeded.

Outside of PAN, Marki’s passionate about DEI, environmental sustainability, racial and social justice, and gender and LGBTQ+ equality. Marki serves as a board member for the Lynn Museum & Arts Center in Lynn, Mass. In her spare time, she enjoys volunteering, attending local community events, hiking, swimming, and cooking – especially tacos.

As Vice President, Head of PANtelligence, Lauren is responsible for leading PAN’s intelligence-focused strategic consulting, measurement, and analytics offerings. For over a decade, Lauren has worked as a data-driven marketer, specializing in creative storytelling and measurement, helping to create value for emerging growth and enterprise B2B technology and healthcare companies. With deep experience across brand marketing and demand generation, Lauren leads her teams in developing thought-provoking campaigns to help her clients meet their KPIs. Lauren has been recognized as Measurement Expert of the Year by PR News, and once had a 159-day streak completing the NYT’s daily crossword.

With over a decade of agency experience, Kristina is your go-to expert for PR and integrated marketing in the tech industry. She’s a master at crafting strategies that pack a punch, consistently delivering high-impact results. Kristina thrives on dreaming up and executing PR programs tailored to clients’ communication and business goals. Her collaborative spirit infuses brainstorming sessions with fresh ideas, fueled by industry shifts and trends. Specializing in data, AI, and analytics, she’s reshaped market positions for her clients. Based in the Bay Area, Kristina balances her professional life with quality time spent with her family, including raising two boys.

Amy combines over a decade of experience in B2B tech PR & AR, using her journalist background to help brands tell compelling stories that get cut through. She has worked with household brands like Sky, Vodafone Business, SAP, and Huawei. With experience across a range of sectors, Amy’s strength is translating strategy into strong, media-centric, storylines and integrated campaigns that create impact.

Chris is a seasoned professional with experience in public relations, integrated marketing, advertising, eCommerce, and mixed media. He has a strong track record of building trusted relationships with internal teams and high-value, high-impact clients. His skillsets focus on client services, account management, strategy, and creative campaign development spanning across integrated, digital accounts. Chris has represented a vast array of Fortune 500 clients over his career helping to create and deliver strategic plans and digital content that drive revenue and organic growth for both client and agency.

Chris resides in Chicago and proudly oversees the PAN SouthXMidwest (SXMW) Region.

Ariel (Burch) Novak has a 13-year tenure at PAN, during which she has worked with B2B technology brands, with a passion for cybersecurity, including Booz Allen Hamilton, HPE, Citrix, Thales and Vercara.

Ariel began her career as a reporter, receiving an award from the New England Press Association. Her passion for compelling storytelling is evident in her award-winning campaigns helping clients build strong narratives.

Ariel is based in Maine and graduated from Bates College. She’s an avid reader and enjoys cultivating PAN’s annual Summer Reading List – she’s always open to book recommendations (whether a novel or a picture book to read with her two young children)!

Starting her career as a reporter herself, Michelle loves the opportunity to find unique ways to tell the right story, at the right time, to the right people—driving brand awareness and building meaningful thought leadership in alignment with corporate and marketing goals. As a Vice President in PAN’s healthcare practice, Michelle works with digital health leaders across the full spectrum of the healthcare industry including brands like LeanTaaS, PointClickCare, DUOS, and Fullscript, helping her client’s identify market opportunities that will truly move the needle.

Bristol brings more than a decade of strategic communications expertise to PAN, having supported a variety of companies in the B2B technology, climate tech and consumer verticals. Notable client experience includes Eastern Bank, Xerox, CAVA, Citi Ventures, and BioMed Realty (a Blackstone portfolio company). She has deep expertise in corporate communications, crisis management and executive thought leadership. Whether a regional launch or global communications program, Bristol is skilled at developing highly tailored strategies and elevating complex technical narratives to reach key audiences and stakeholders. She currently resides in Manhattan and serves as the head of PAN’s New York region.

Ashley Wallace Jones, Vice President of Integrated Marketing, is a passionate and dynamic storyteller celebrated for her innate ability to weave impactful narratives that demonstrate brand omnipresence and bottom-line growth. With a rich background spanning executive messaging, collaborative partnerships, and strategic campaign development, Ashley’s expertise fuels success for top-tier clients like CivicPlus®, Powin, and Bullhorn. With nearly two decades experience, her leadership drives brand positioning, thought leadership platforms, and innovative content marketing strategies. Passionate about mentorship and team management, Ashley’s career reflects a commitment to excellence and a proven track record of delivering exceptional results in the competitive B2B technology sector.

Ashley is the Vice President of Media Relations, focusing on PAN’s B2B tech practices. In this position, Ashley brings more than 13 years of experience to the team, including ten at PAN.

Ashley acts as an account and agency leader, heading up the media relations specialist team. Within Team Media, she oversees specialists, mentors colleagues, and delivers agency-wide training. Ashley joins accounts during major campaigns or kick-offs, supporting by directing high-impact media events, partnering on messaging, developing strategy, and executing on outreach with her deep reporter relationships.

Ashley is based in Philadelphia and primarily works out of PAN’s NYC office.

Based in London, Laura has over a decade of experience helping B2B and B2C tech brands make their mark in the UK and globally. Her expertise covers fintech, adtech, automotive and deep tech helping clients develop winning communications strategies that set them apart from the competition. She also oversees the PAN Global Network of over 40 agencies around the world, helping clients shape a global message that can be shared locally with regional expertise.

With more than a decade leading comms for B2B tech brands, Grace oversees client relations, working with account teams and client partners to build impactful public relations programs. Using data on open rates, placements, and OKR completion, she also leads PANBlast in developing best practices and training to ensure successful campaigns.

Grace leads PANBlast’s pro bono efforts, supporting minority-owned organizations, and is a member of the agency’s DEIB committee. She’s big on live music and enjoys hiking through Indiana’s state parks and working on her 100-year-old bungalow in Indy.