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…evaluate scheduled organic content and paid campaigns in play and consider “pausing” on Election Day, sticking to just the GOTV message. This can help you avoid appearing tone deaf to…
…customer announcement, and research-backed content—PAN’s goal was to build trust in the company and its expertise across the healthcare industry. Next, PAN developed a strategic thought-leadership platform to elevate the…
…providers like Ware2Go can support them in these fulfillment goals. Tactics included: Supporting Ware2Go’s brand social efforts and the CEO’s LinkedIn page An organic strategy to increase awareness and engagement…
SOLUTION Connecting the dots from brand to demand PAN’s integrated strategy targeted lab developers, scientists and the neuro-research community to ride the wave of neurological advancement signaled by the FDA…
…to accomplish a more connected ecosystem. PAN developed thoughtful, strategic content that demonstrated the importance of bringing awareness to the LTPAC industry through different mediums, including blogs, executive social podcasts,…
…with me on the value of the content: “As a college student you think about the real world with a sense of uncertainty. You’re constantly wondering what skills will transfer,…
…Quarter over quarter impressions increased by over 300%. Average overall share of voice went from 4% to 6%—a 50% increase. It takes a unique communications strategy to give an IT…
…stakeholder feedback, PAN built a strategy on six core pillars. PAN began the brand and messaging refresh to more closely associate Venti with “autonomous logistics” and refine their target audience…
…bettering this experience for all. Data is a critical piece to any company’s PR and media strategy. At PAN, we have helped many organizations uncover and leverage internal data for…
…brand. result Delivering consistent, impactful earned media coverage PAN also forged and nurtured connections with established accounting, legal, trade and regional business journalists to build a robust earned media strategy…
In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.