Content Hub
AI & SEO: Adapting Your Search Strategies for Google AI Overviews
…SERP impressions = visibility = awareness. SERP clicks = traffic = website visits. 2. Lean Into Semantics and Structure for Static Content Static content that aims to rank well in…
Telehealth & Virtual Health
…engagement and adoption of solutions is critical to an innovative marketing strategy that resonates with today’s empowered healthcare consumers. Virtual and hybrid care providers need an agency that understands the…
Changing the conversation for next level awareness
…business press and healthcare trades. Secured coverage and POVs in top publications leading to high impressions. Social Media Strategy Developed comprehensive, real-time social media recommendations and drafted content to help…
Driving an integrated program to fortify leadership position in healthcare
…engagement to provide third-party validation of the technology’s success. Secured trade, regional, and business press opportunities to discuss key partnerships and results. Social Media Strategy Drafted corporate and executive copy…
Driving growth through a transformative alliance spanning paid, earned & owned channels
…on LinkedIn Solution Strategic collaboration boosts conversions and visibility The company partnered with PAN to implement an integrated strategy across paid, earned, and owned channels. PAN focused on optimizing corporate…
Leveraging creativity and integration to build brand awareness
…Phase 2 of the project, which included a website redesign, content strategy, and the production of their first brand video, which drove a significant uptick in donations. That video will…
B2B Technology
B2B Technology The B2B tech marketing and PR agency pioneering possibility The tech industry is saturated with big-name brands and well-funded underdogs. You need to drive home a consistent and…
Cloud & DevOps
Cloud & DevOps A long history of cutting-edge strategies. Feet on the ground. Head in Cloud and DevOps marketing PAN has more than two decades of experience dealing with developer…
AI, Martech & CX
…a human and a data lens, our team of marketing and PR experts is adept at crafting, pitching, publishing, and placing AI products and martech brand narratives for maximum impact. Artificial…
In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.