HLTH 2024: Highlights and Takeaways from the Show Floor
…of comms and heads of sales. Brands attend HLTH for so many reasons to support growth goals and marketing plans, but the biggest of them all is to connect –…
Work
…alliance spanning paid, earned & owned channels Govtech Building brand and creating demand on an international scale Cybersecurity Establishing relationships and influencers to raise brand awareness AI, MarTech & CX…
Driving innovation in neurology tech
SOLUTION Connecting the dots from brand to demand PAN’s integrated strategy targeted lab developers, scientists and the neuro-research community to ride the wave of neurological advancement signaled by the FDA…
The PAN Rundown: Takeaways from Black Hat USA 2024
…CrowdStrike’s outage. Impacting many of our everyday brands from airlines, healthcare, and financial services, 8.5 million Windows devices – and many U.S. Fortune 500 companies facing $5.4 billion in direct…
Driving proactive thought leadership to a targeted audience
…marketing and advertising community, reaching an elite audience of brand marketers as well as the agency leaders and decision-makers behind the industry’s biggest accounts. Additionally, Adweek’s newsletters reach an audience…
Accelerating scientific innovation through effective multi-channel strategies
…content strategy. Strategic partnerships with seven industry publications and 14 paid media tactics, integrating targeted advertising and email outreach, extended reach and conversions. Together, these efforts raised brand awareness, elevated…
Workforce Management & Automations
…marketing & PR agency working with leading digital health brands for nearly three decades, we have both the unique perspective and the experience to tell the right stories, to the…
Thanksgiving 2024: Giving Thanks & Spotlighting Allyship
…commitments, there are still many who are doubling down and providing support to these communities in meaningful ways. To those brands looking to ensure they show up, we encourage them…
Amplifying a future of work with omnichannel influencer strategies
…Airstream in Citrix’ new branding and taking it on the road. Influencers worked from the Airstream in various settings – urban, rural, and off-the-grid – to illustrate the flexibility Citrix…
The Role of Data and Storytelling in Marketing Transformation
In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.