A big bold approach to building pipeline
SOLUTION Strong legacy. Refreshed discovery. PAN started by refreshing the brand in terms of its narrative and visuals. With a strong legacy, Apps Associates wasn’t looking for a rebranding, but…
Data & Analytics
…understand what they care about. Second, compare your brand’s digital presence against your competitors’ to define the space you can own. We leverage smart technology and automation to cull the…
Driving demand for density in the era of AI
…fact, our C-suite directly leveraged PAN’s efforts to showcase the brand’s momentum, which supported our recent fundraising efforts. We are a brand on the move that’s going places with PAN’s…
Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle
…the brand. There are complex considerations including your core audiences, policy impact on your business, authenticity to your brand, and risks versus rewards. While this is a one-on-one client…
HLTH 2024: Highlights and Takeaways from the Show Floor
…of comms and heads of sales. Brands attend HLTH for so many reasons to support growth goals and marketing plans, but the biggest of them all is to connect –…
Work
…Creative & Branding Demand & Lead Generation Content Marketing Industry Filter by Industry Health Tech & Automation Payers & Employee Benefits Life Sciences, Pharma & BioTech B2B Tech HR tech…
Driving innovation in neurology tech
SOLUTION Connecting the dots from brand to demand PAN’s integrated strategy targeted lab developers, scientists and the neuro-research community to ride the wave of neurological advancement signaled by the FDA…
The PAN Rundown: Takeaways from Black Hat USA 2024
…CrowdStrike’s outage. Impacting many of our everyday brands from airlines, healthcare, and financial services, 8.5 million Windows devices – and many U.S. Fortune 500 companies facing $5.4 billion in direct…
Driving proactive thought leadership to a targeted audience
…marketing and advertising community, reaching an elite audience of brand marketers as well as the agency leaders and decision-makers behind the industry’s biggest accounts. Additionally, Adweek’s newsletters reach an audience…
Accelerating scientific innovation through effective multi-channel strategies
…content strategy. Strategic partnerships with seven industry publications and 14 paid media tactics, integrating targeted advertising and email outreach, extended reach and conversions. Together, these efforts raised brand awareness, elevated…
In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.