Redesign highlights customer and employee voices across the agency’s global footprint.
PAN Communications, a mid-sized, integrated marketing and PR firm, today announced the launch of its new website. The current design highlights PAN’s “We Move Ideas” approach to omni-channel storytelling, a strategy that helps clients better engage with target audiences through laser-focused PR, content marketing and integrated digital offerings. Leveraging the voices of its employees, the new site also illustrates PAN’s emphasis on becoming the firm of choice for career development and creative thinking.
A core element of the redesign focuses on showcasing PAN’s global approach to PR, while maintaining the mid-sized, personal feel that the agency’s clients have come to know and love. For years, brands have put their trust in PAN to guide them through various stages of growth through the agency’s NXT Stage program, and this new site is a nod to these successes.
“As our agency evolves to meet the needs of our customers and employees on a global scale, so must our website to reflect the impactful services and culture that we offer,” says Mark Nardone, Executive Vice President at PAN Communications. “Our approach when designing this website was threefold: to create a seamless user experience that better demonstrates our brand’s personality; to support the customer and prospect journey as they seek a trusted agency partner; and last, to offer a clear picture for candidates who want to learn more about PAN’s culture, mission and values through the voices of our employees. It’s fresh and easy to navigate. We couldn’t be happier with the outcome.”
As PAN celebrates its 25thAnniversary, the redesigned website acknowledges the strides the firm has made in broadening its integrated capabilities. In the past five years alone, the agency has expanded its core PR offering to include a variety of digital services. Marketers of all titles, industries and growth stages can embark on a personalized journey through services, insights, case studies and more. An improved knowledge-sharing experience addresses current marketers’ pain points and showcases the agency’s role in solving these challenges through a data-driven approach to integrated marketing and PR.
In keeping with the people-first values that PAN was founded on, the new site highlights the vibrant and inclusive culture across each of the agency’s five offices. Proud of the leading talent and personalities that make up PAN, the team invites candidates to explore brand new location pages, “A Day in the Life” video, and the agency’s training, development and mentorship programs.
PAN selected Digital Impulse for both the 2015 undertaking and this year’s redesign, giving the developers a unique opportunity to showcase how the PAN story has evolved over the years.
“Partnering to create this new digital experience was a true labor of love for our team,” said Andrew Kolidas, Founder & CEO of Digital Impulse. “As a fellow agency, we felt duty-bound to design a website that truly encompassed PAN’s unique culture, forward thinking, and client success. We could not be happier with the end product.”
This release originally appeared on BusinessWire. Click here to view in full.
