First half of 2018 results include 45 pieces of media coverage driving more than 127 million impressions across business, trade and broadcast outlets.
PAN Communications, an integrated marketing and PR agency for B2B healthcare and tech brands, today announced its partnership with UpWell Health, a company on a mission to change the way healthcare services are delivered to the 133 million Americans living with chronic conditions.
UpWell Health is bringing concierge healthcare to life by making treatment plan adherence easy, convenient and cost-effective. Chronic conditions like diabetes and heart disease are some of the most common, costly and preventable of all health ailments. Adherence to treatment plans for these conditions, however, relies heavily on convenience and cost. With education, support resources and concierge prescription services, UpWell Health is bridging the gap between what patients are told in the doctor’s office and their in-home care.
“We’re taking a fresh approach to disease management by providing proprietary health tools and condition-specific social networks that encourage medication adherence and empower people living with chronic conditions to lead healthy lives,” said Valerie Adams Meffert, vice president, marketing for UpWell Health. “When I joined UpWell, one of my first decisions was to onboard PAN to round out our marketing approach. From initial brand-building exercises that have refreshed our vision and mission to training up our executive team and executing an integrated research campaign, PAN has delivered from day one.”
Most recently, PAN helped guide and execute the launch of UpWell Health’s first research report, True Cost of Diabetes, with great success, landing top-tier coverage that has put the brand on the map and driven meaningful touchpoints for the sales and marketing teams as the company scales and expands business partnerships.
Known for bringing emerging growth technology and healthcare brands to the forefront of its industries, PAN is working with UpWell Health to differentiate the company in a market that has recently received tremendous interest: prescription delivery services. PAN’s aggressive media campaign promoting the “True Cost of Diabetes” research included features in CBS MoneyWatch, U.S. News & World Report, The Washington Post, Health Populi, WebMD and CNBC.
PAN’s efforts to amplify the research and earned media coverage across social channels has also resulted in more than 800 social engagements to date, placing UpWell Health on the front end of a conversation curve about chronic care management, generating engagement among advocacy groups, associations and public officials focused on solving challenges with care access and disease management. In particular, Minnesota U.S. Senator Amy Klobuchar and Nevada State Senator Yvanna Cancela tweeted stories about the report to their followers, driving organic awareness for the brand and about the impact of diabetes on everyday life.
“UpWell Health is simplifying healthcare from top to bottom, bringing a comprehensive approach to a market segment of digital health experiencing a significant influx of attention,” said Dan Martin, senior vice president for the healthcare portfolio at PAN. “When companies look to tell their innovation story inside a hot market, brand building is foundational to a successful healthcare public relations program. The ability to strategically adjust and evolve to continue capturing share of voice and driving influence as a brand matures is essential to any integrated campaign. We are so excited to be partnering with UpWell to amplify its marketing efforts across all forms of media and help bring its vision to life.”
This release originally appeared on BusinessWire. See full release here.
