Offering provides clients with analytical insight into media and brand behavior
BOSTON, Mass. – April 24, 2013 – PAN Communications, a public relations and digital media leader driving communications strategy for technology, consumer and healthcare industries, today announced that it has launched a new measurement service called PANoptic℠.
A holistic approach, PANoptic combines analysis of quantitative and qualitative data (traditional and non-traditional) according to the five PANoptic criteria: Outcomes, Prominence, Traction, Influence and Coverage.
Along with each of these data points, which are tracked and reported, PANoptic includes data-driven insights, key observations and recommendations that are delivered to clients in real-time to understand how and where their campaigns are making an impact. Furthermore, teams are able to adjust programs based on the data to obtain maximum output from their PR and digital media investments as the program evolves over time.
PAN has already begun implementing the PANoptic measurement tool for its clients, and it has proven to be a huge success.
“Our company has aggressive plans on furthering our digital efforts to build community engagement, but putting in place the right measurement approach is critical to ensure that we are not wasting efforts and that we are quantifying correctly the results of this work,” said Yves de Montcheuil, vice president of marketing at Talend. “We use PANoptic to help guide our program efforts and provide definitive data to help our decision making.”
“In this age of engagement, a broader insight into the behavior of each PR program and a deeper understanding of analytics aligned to our clients’ marketing KPIs was something we had to deliver,” explains Mark Nardone, EVP at PAN. “This platform addresses those concerns by creating greater client/team visibility, serving up a feedback loop to realign programs where needed and ultimately delivering unparalleled results.”
PANoptic is a customized, fully optimized measurement model available in three levels – Standard, Advanced and Premium. More information is available here.
About PAN Communications
With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities to achieve our clients’ business objectives. As an integrated communications partner to innovative companies that lead their industries or those that aspire to, PAN drives strategic public relations for consumer, technology and healthcare brands. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300
