PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, today announced NXT Stage, a program that provides trusted advice and integrated strategy during critical stages of growth. In response to the overwhelming market desire for direction on how to scale your brand at the right pace, PAN has channeled its 20+ years of experience and success helping to grow brands by developing this model program for reference in the industry. As part of the program, PAN has created an optimized microsite which offers an abundance of assets and tools designed to assess your level of marketing expertise, such as worksheets, how-tos, case studies, data and insights and many more.
In a Q4 2018 Crunchbase report, findings show the rise in “supergiant” VC rounds, adding that 61 percent of VC funding came from nine, ten and eleven-figure transactions. No matter the stage – early, mid or late – landing a deal of that caliber requires you to partner with a firm that will integrate seamlessly with your team and allow your brand to scale effectively.
“B2B brands are approaching PAN with big ideas and the necessary resources, but are lacking the confidence to execute,” said Mark Nardone, executive vice president, PAN Communications. “With content driving several outcomes, brands are overwhelmed with the task of creating a marketing and PR strategy that not only fits in with where they are now, but one that is mindful of their future growth trajectory. We built NXT Stage under this concept – to deliver a blueprint where companies of all sizes have a personalized guide on what should be considered as they look to execute engagement and awareness programs effectively.”
While VC firms are responsible for providing financial advice on ways to grow their portfolio companies, brands rely heavily on agency partnerships to set them apart and satisfy stakeholders. As an integrated marketing and PR agency with a growing technology and healthcare portfolio, PAN saw an opportunity to take its years of experience representing all phases of growth and capitalize on a market that desperately needs trusted direction and results.
NXT Stage focuses on finding a winning formula that takes your brand to the next level by:
- Bringing a new standard of personalization to each stage of growth
- Simplifying the process for marketers struggling to align budgets and teams with growing expectations from the C-suite
- Driving impact and return that addresses overall business objectives and KPIs that matter to your unique position in the market.
NXT Stage’s strategic framework prepares brands for transition and maturity during a time marked by incredible change and unfamiliarity. By uniting earned, owned and paid strategies, content development, and sales and marketing efforts, the program aims to establish brands as leaders and innovators across every channel. Through NXT Stage, PAN strives to become a trusted resource and partner for brands looking to tell their story and bring new ideas to life.
This release originally appeared on BusinessWire. Click here to view in full.
