Leading the conversation in a highly regulated space
We don’t have to tell you that the healthcare benefits market is highly dynamic. Payers face unprecedented challenges with the continued rise of complex payment models, all while Medicaid redeterminations rewrite the coverage landscape state-by-state and Medicare continues to experience significant regulatory upheaval.
On the other side, employers feel greater pressure to manage benefit costs while also seeking innovative ways to support employee wellbeing, mental health, and improve retention.
The payer market is at an inflection point making it critical now more than ever before for your strategic communications partner and SaaS healthcare marketing agency to not only understand ongoing regulations and economic conditions but also stay attune to the sentiments and needs of the workforce and member community, as well as the general patient population.
A lack of healthcare literacy can have the greatest impact on a patient when they don’t understand their current benefits or the additional benefits available to them such as government funded programs like Medicare, Medicaid, SNAP, etc. By focusing on providing solutions that help employees and patients become more literate about their healthcare, payers and employers alike can drive better transparency and outcomes. It’s essential to create strategic and easy to distill communications that speak to your target audience and resonate with them.
As employers aim to diversify their benefits options, a growing number are putting emphasis on integrating well-being programs into their benefits packages. This extends to physical, emotional, social and financial well-being programs. To effectively differentiate within this dynamic market, brands need a partner who understands the complexity of both the employer (HR tech) landscape and the payer market.
As the shift to value-based care continues to fuel the growing market demand for intelligence and collaboration tools, marketing strategies must pivot in kind to promoting the real-life benefits of the model. With plan reimbursement based on value (patient outcomes), the need to clearly communicate how your organization is driving greater data sharing and information exchange couldn’t be more critical.
Clients
Payer & Employer Benefits
An integrated approach to generating buzz
PAN partnered with Alegeus to share their Healthcare Consumerism Index using research findings as the centerpiece of an integrated campaign. The goal was to create awareness, educate, and provide the inside scoop on consumer-driven healthcare.
Taking an integrated approach to generate buzz around healthcare consumerism
Payers & Employee BenefitsIn a deeply interconnected healthcare ecosystem, PAN understands the trendlines that employers, payers and their provider counterparts are facing—it is this deep industry expertise that makes us a true and valued partner to our clients.”
Kari Hulley, Senior Vice President, Healthcare at PAN
Success stories, insights, and resources: Payers & Employer Benefits
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